UI / UX
UI (User Interface) design focuses on the visual elements users interact with when using a digital product or service. It involves creating intuitive layouts, typography, colors, and interactive elements that enhance usability and aesthetics.
UX (User Experience) design, on the other hand, concerns the overall experience users have with a product, addressing aspects like ease of use, accessibility, and satisfaction. UX designers research user behaviors and preferences to optimize interfaces for a seamless and enjoyable interaction journey. Together, UI and UX design aim to create cohesive, user-centered digital experiences that meet both functional and emotional needs.